Privacy Policy

 At AMAR AAMEE, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your data when you visit or make a purchase from amaraamee.com (the “Site”). By accessing or using our Site, you agree to the terms of this Privacy Policy.

1. Personal Information We Collect

When you visit the Site, we collect the following types of information:

a) Device Information

Automatically collected data about your device, including:

  • Browser type and version
  • IP address and time zone
  • Installed cookies
  • Pages/products viewed, referring websites, and search terms

We collect this using:

  • Cookies – Small data files stored on your device. (Learn more: All About Cookies)
  • Log Files – Track actions on the Site (IP, browser type, ISP, referring/exit pages, timestamps).
  • Web Beacons / Tags / Pixels – Electronic tools that record browsing behavior.

b) Order Information

When you purchase or attempt to purchase, we collect:

  • Full name
  • Billing & shipping address
  • Payment information (e.g., credit/debit card, UPI, wallet details – securely processed, not stored by us)
  • Email address
  • Phone number

Together, this information is called “Personal Information.”

2. How We Use Your Personal Information

We use your information to:

  • Process orders, payments, shipping, and invoices.
  • Communicate order updates, confirmations, or service-related messages.
  • Detect potential fraud/risk (via IP, payment verification, etc.).
  • Personalize your shopping experience (suggestions, relevant offers).
  • Provide marketing and promotional updates (if opted-in).
  • Improve our website and customer service (analytics & feedback).

3. Sharing Your Personal Information

We share information only with trusted partners:

  • E-commerce Platforms (e.g., Shopify) – For order management. Shopify Privacy
  • Analytics Providers (e.g., Google Analytics) – For customer behavior insights. Google Privacy
  • Courier/Logistics Partners – For order delivery.
  • Payment Gateways – For secure transaction processing.

We may also disclose information:

  • To comply with law, subpoenas, or legal investigations.
  • To protect our rights, property, and customer safety.

4. Targeted Advertising & Marketing

We use your information for marketing campaigns that match your interests. Examples:

You may opt out via the Digital Advertising Alliance: Opt-Out Portal.

5. Your Rights

Depending on your location, you have the right to:

  • Access the data we hold about you.
  • Correct, update, or request deletion of your data.
  • Opt out of marketing communications.
  • Restrict or object to data processing in certain cases.

European Residents (GDPR): We process data to fulfill contracts (orders) or legitimate business needs. Your data may be transferred outside Europe (e.g., to India, US, or Canada) for processing.

Indian Residents (IT Act 2000, SPDI Rules): We ensure data security and will not share your information without lawful reason or your consent.

To exercise these rights, contact us at: info@amaraamee.com

6. Data Retention

We retain Order Information for legal, tax, and accounting purposes unless you request deletion.

Device/Analytics data may be stored for improving services.

If you request deletion, we will remove your data except where retention is legally required.

7. Security of Data

We use industry-standard measures to protect your data, including:

  • SSL encryption for transactions
  • Secure payment gateways (we do not store card details)
  • Limited access to data by authorized personnel only

However, no transmission over the Internet is 100% secure. We cannot guarantee absolute protection against breaches beyond our control.

8. Do Not Track

Our Site does not change its data practices when a Do Not Track signal is received from your browser.

9. Changes to This Policy

We may update this Privacy Policy from time to time due to:

  • Business/operational changes
  • Legal & regulatory requirements
  • New technology or marketing practices

Updates will be posted on this page with a revised “Last Updated” date.

10. Contact Us

For questions, concerns, or complaints regarding privacy practices:

Emails: